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The Best Part of the Super Bowl

We all know that the best part of the Super Bowl is the commercials. I found a way to use these commercials to teach valuable lessons about Greek philosophers and persuasive appeals. In the 10th grade curriculum teachers are asked to teach ethos, logos, and pathos. Ethos deals with credibility, logos with facts and pathos uses emotional appeals. Students looked at various super bowl commercials from this past Super Bowl and were asked to analyze the commercials. They would identify the driving appeal of the commercial, and decide if the technique was effective. After the analysis of the commercials, students created their own using the classroom video cameras. Check out this PSA using pathos to convince people to move from the ghetto to the suburbs.

Here is a link to all of the Super Bowl commercials from the past two years.
Super Bowl Commercials


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